Keynote Film Series
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Pictage is a leading B2B provider of products and services that empower over 11,000 professional photographers. Every year they hold a conference where photographers from around the world come to learn and be inspired. In 2009 the new CEO commissioned DDM to create a captivating film series that would, as he put it, "blow people away." It was to be part of his keynote presentation, his first to this conference as the new CEO.
The theme that year was Dream. Create. Inspire. The obvious choice by most might have been to interview a series of high profile photographers from Pictage's esteemed client list to each give their take on this theme. But most of the celebrity photographers we would have interviewed had already been seen and heard from many times over. We didn't want any pre-conceived notions, prejudices or familiarity to affect how this audience of photographers would respond to the films.
DDM took a risk and created a film series associated with this theme that didn't star any photographers. Instead, we interviewed four creative professionals from different disciplines: a creative director, a filmmaker, a film composer and a painter. We then added a narrative thread through the series staring a teen girl pursuing her dream to become a singer.
What resulted was an engaging series that remains one of the favorites produced by DDM.
Case Studies: Pictage Keynote Film Series
New Media Marketing & Strategy | Commercial Film & Video Production | Original Programming
In Pursuit of Dreams
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Dare Dreamer Media is a new media production and marketing agency the creates commercial film and video productions, viral videos, branded entertainment, and original programming. Our specialty lies in cause-driven and inspirational content. We are located in the Atlanta metro area, the San Francisco Bay area, and serve clients worldwide.
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